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The 12-month Group Coaching Program for Business Owners will cover the following topics, including how to enact or implement them in coachees’ businesses, the importance and application of each, and accountability for each coachee for follow-through.
Coachees will learn how each topic impacts their business, set relevant goals and action plans, and apply guidance from their Coach in order to successfully implement their plans and changes.
Each topic in the curriculum has four aspects to tie it into the Learn, Understand, Implement, Grow model: Coaching, Tools, Workshop, and My Marketing University.
Marketing Audit
Marketing Plan & Strategy
MarTech Stack
Metrics & KPIs
Building Your Team
Website
Content Marketing
Social Media Marketing
Review & Reputation Management
| My Marketing Coach | Tools | Workshop | My Marketing University |
|---|---|---|---|
|
In-depth review and coaching on a topic as it relates to Group Members' businesses |
Templates, guides, and/or toolkits related to the topic for practical implementation |
Hands-on activities designed to tie together new knowledge and implementation |
Additional learning, resources, and on-demand workshops |
We’ve designed a Group Coaching model to blend together the benefits of a Mastermind group, one-on-one coaching, and consulting. Coachees will benefit not only from the expert knowledge and insight of their Coach, but also from their peers’ feedback and experiences. Above all, Group Coaching presents the opportunity for mutual learning.
What's the difference between coaching and consulting? We see the biggest difference in the relationship power dynamic.
Consulting relationships give the bulk of the power to the consultant as the expert.
Coaching places the power back in the hands of the coachee as the expert on their own business.
Dr. Grantham has been working in marketing and sales roles for nearly two decades. Since establishing BJG Consulting, LLC in 2008, she’s served as an executive marketing consultant for a range of businesses across the US and Canada.
She cut her sales chops young as a Field Sales Representative for Vector Marketing, selling Cutco cutlery and kitchenware. As a Field Sales Rep, she cultivated her leads independently and worked exclusively on personal referrals. She earned both a Bronze Oscar award and the All American Scholarship for exceeding $35,000 in annual sales and was a member of the President’s Club.
Dr. Grantham also worked in retail sales and management, commercial electricity sales (B2B) in deregulated markets, educational tourism for school groups, RFP proposal writing, SaaS, and hardware technology.
Dr. Grantham has been teaching since she was a teenager, but her CV boasts time both as an elementary school Spanish teacher and university English professor. During her career as an educator, she piloted online learning platforms, trained other professors on new technology and tools, and published on the importance of matching teaching methodology to student’s diverse backgrounds and needs.
Dr. Grantham is also a published author in multiple genres, including journalism, fiction, academia, and creative nonfiction.
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