Values-Based Marketing for Business Owners takes a new approach to marketing, coaching, and consulting. This 12-month program will:
|My Marketing Coach||Tools||Workshop||My Marketing University|
In-depth review and coaching on a topic as it relates to Group Members' businesses
Templates, guides, and/or toolkits related to the topic for practical implementation
Hands-on activities designed to tie together new knowledge and implementation
Additional learning, resources, and on-demand workshops
Your cohort (up to 10 members) will meet biweekly with your coach. Your coach will assign you tasks and activities to complete before coaching sessions, and it’s important both for your success and the progress of the group that you invest your best efforts in these activities.
During coaching sessions, the coach will focus on a specific marketing concept, challenge, or element and guide you to identify how best to integrate it into your business. As a group, you will explore the challenges to your business and you as a business owner in order to hone in on pain points and how to resolve them.
Really, these are hybrid coaching-consulting sessions: you are the expert on your business and the coach is the expert on marketing.
Humans learn best from other humans.
Similarly, we’re inspired by dialogue—not monologue with ourselves!
Group coaching with other business owners allows for broader perspectives, experiences, and input. The group structure also provides an element of accountability a one-on-one relationship with a consultant or coach can’t provide.
A supportive community is also important for business owners’ success and well-being.
Each month, you’ll have the chance to participate in live (virtual) workshops focused on a practical topic. While you will not be required to attend workshops, they are your expanded opportunity to deep dive into the topic.
Each workshop will be tied to a specific marketing element or document, such as building your marketing strategy. As part of the workshop, you’ll be able to ask questions, hear from experts, and work on your own marketing in real-time.
Live workshops are included in your coaching program. If you cannot attend, you will still have access to any core tools or documents, as well as the recorded workshop.
The third element of the coaching program is My Marketing University, your home for marketing templates, guides, toolkits, courses, ebooks, and more.
You don’t need an MBA or even a BA in Marketing to run an effective marketing program for your business, but you do need the right tools and support. You will find everything you need to document, build, and implement your marketing program.
My Marketing University is included in your program and you’ll have access to the resource library of templates and guides for an additional year after you complete this program!