MarTech Security & Access

It may feel impossible to keep your business and marketing secure while still ensuring the right people have access to your website and accounts. Never fear! There's an app for that.

Securing your business is no longer so easy as locking the front door. In addition to physical property, you must secure your digital and virtual assets. No matter how small or big your business, someone is out there looking for ways to exploit poor security measures–and the cost can be unimaginable.

And yet, we need more access than ever in order to run a successful business. Employees, contractors, and agencies all need access to internal systems, social media accounts, apps, and online platforms.

How do you balance security with the need for seamless access?

There are as many answers as there are apps, but the bottom line is this: the better you manage your credentials, the better you’ll be able to control both security and access.

Start with the Platforms, Apps, and Systems

Start with the built-in tools and settings offered by each platform. Here are some common options you can use–usually found under “Settings,” “Security,” or “Account” menus.

  1. Account Owner/Administrator: Use a designated email address like info@ or social@ as the account owner or administrative contact so you don’t lose access when someone leaves.
  2. Multiple Users: If your plan or the platform allows for multiple users, use them!
  3. User Types & Permissions: Not everyone needs administrative access. Assign user types and access permissions based on what each user really needs.


Secure Passwords and Login Credentials

If someone can guess your password by looking at your desk, this section is for you. If you have a “system” of reusing the same password with minor changes, this section is for you. If you have no idea what “encrypted” or “strong password” mean, this section is for you.

  1. Encrypted Password Manager: Use an encrypted password manager to create, store, and control access to passwords and account credentials.
  2. Strong Passwords: Use a password manager or recommended “strong” password on your device (don’t forget to save it!) to generate more secure, longer, alpha-numeric passwords with symbols.
  3. Never Email a Password: That’s it, that’s the point. Do. Not. Email. Your. Password.
  4. Single Sign-On (SSO): Utilize SSO options to minimize the number of unique account credentials you need. Many platforms allow secure log in using your Google, Microsoft 365, or other common account login.
  5. Avoid Shared Logins: It’s not always possible, but whenever you can, keep from using “shared” logins where multiple people use the same username and password to log in to an account.


Security Tools We Like

Bitwarden Encrypted Password Manager – Plans from $0+ with cloud, phone, and web apps.

Bitwarden FREE Password Generator

Bitwarden FREE Password Strength Tester


Learn more at the BitWarden Blog.